Avinash Pareek
Things You Must Know Before Creating Meta Pixel Code
In this article, we are going to discuss two mandatory things that you must know before creating a Meta Pixel code. If you are planning to create a custom audience using website as a source and want to run ad campaigns on those custom audiences, then Meta Pixel is required. Meta Pixel is created using […]
What is Meta Pixel and Why It is Important in Facebook Ads?
In this article, we are going to understand what Meta Pixel is and why it is required in Facebook Ads. Meta Pixel plays a very important role when you want to create custom audiences of website visitors and run ads based on user behavior on your website. If you are running ad campaigns that send […]
How to run Facebook ads in USA from India?
Many advertisers from India have a common question: how to run Facebook ads in the USA from India and how much budget should be used. This article answers both of these questions in a clear and simple way. Running Facebook ads internationally may look complicated at first, but the process is straightforward when done correctly. […]
How to Create Custom Audience of Lead Forms in Facebook Ads?
In this article, we are going to learn how to create a custom audience of lead forms as a data source in Facebook Ads Manager. Custom audiences are extremely useful when you want to retarget users who have already interacted with your ads in some way. One of the most powerful data sources for retargeting […]
How to Create Custom Audience Using Email List in Facebook Ads?
In this article, we are going to learn how to create a custom audience in Facebook Ads Manager using an email list. This method is very useful for businesses that already have email IDs of their existing customers or prospective customers. If you are running a business and you have collected email IDs through sign-ups, […]
How to Create Custom Audience Using Mobile Numbers in Facebook Ads?
In this article, we are going to learn how to create a custom audience in Facebook Ads Manager using mobile numbers. Many times, businesses already have mobile numbers of their existing customers or prospective customers. These users may be actively using Facebook or Instagram with the same mobile numbers they used while signing up for […]
How to Create Custom Audience of Video Views in Facebook Ads?
In this article, we are going to learn how to create a custom audience of video views in Facebook Ads Manager. Video view–based custom audiences are extremely useful when you want to retarget users who have already shown interest in your content by watching your videos. When someone watches your video for a longer duration, […]
What is Ad Fatigue in Facebook Ads?
In this article, we will discuss an important concept in digital advertising known as ad fatigue, especially in the context of Facebook ads. Ad fatigue is a common issue faced by advertisers when running campaigns for a long period of time without changing creatives. Understanding ad fatigue is essential because it directly affects ad performance, […]
What is Scheduling in Facebook Ads?
When running Facebook ads, many advertisers believe that an ad campaign must start immediately after it is created. However, this is not true. Facebook provides the flexibility to schedule ad campaigns for future dates, allowing advertisers to plan their advertising activities more strategically. In this article, we will clearly explain what scheduling in Facebook ads […]
What is the best size format for Facebook ads?
When running Facebook or Instagram ads, one of the most common questions advertisers ask is: What is the best size for Facebook ads? Many users feel confused while designing ad creatives because Facebook, Instagram, and Meta’s audience network offer multiple placements, and each placement supports different creative sizes. In this article, we will clearly explain […]